Coke re-entered Iran in 1994, signing franchise agreements with two bottlers, including Khoshgovar, which began sourcing its syrup from Ireland via the Coca-Cola Atlantic company, now Drogheda Concentrates.
And the upshot of all this, is that the multinationals will get squeezed, and more money is lost. Maybe wealthy people will put their money where their mouth is, and actually do something about changing the regime in Iran. Will it be something silly like, not having Coke on the table, to get people's attention?
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